The location of your restaurant is not clear. (C)
Ans: The reason is we are looking for a place where people can easily access the outlet in any season.
How to measure the effectiveness of the loyalty program? (Q)
Ans: The thing is nowadays every single restaurant is offering gas grill food and frozen meals and our outlet will be offering fresh, and charcoal will be used to prepare the appetizer. Charcoal-made appetizers will attract my customers.
To use the premium pricing strategy, your business should have a premium product which is not mentioned in the product section. (A)
Ans: The reason is we are more focused on quality over quantity and that’s why we are only offering 10 types of appetizers. After executing the business customer preference will let us know what our premium product is. I can’t just mention it right away.
After going through your marketing plan, I am not sure, if it is a restaurant or an event management service. (Q)
Ans: It is a restaurant, and we are going to provide such event services to the other businesses on festivals as well as company dinners.
There is no clarity of the geographical segmentation of the target audience in respect to the suburban areas. (Which are the suburban areas you have included? (C)
Ans: I will be very honest with my answer and that is right now I seriously don’t know how I am going to expand my business in the future. However, I am positive about making my brand unique and my focus will be presenting the appetizer fresh and with love. So, if I am going to expand then it will be our neighbor’s cities such as Kitimat and Prince Rupert for instance.
Question 1:
What are the main challenges or risks Grillodge might face in operating its business in Terrace, British Columbia?
In my opinion, the main challenge is to build and maintain positive trust with the local community.
Secondly, anyone can enter this business and can become my competition.
Question 2:
How does Grillodge plan to recruit, train, and retain its staff?
At the beginning of the business, I am not going to recruit anyone, instead, I am getting my family’s help because it is a small lodge for the appetizers.
Question 3:
The people of northern BC are familiar with their style of cooking beef. How do you plan on attracting them to your style of barbeque?
We used to cook our meals in charcoal because it gives the food a unique aroma and taste. I think it will not be a big issue.
Question 4:
What are the growth opportunities and expansion plans for Grillodge in the future, and what are the resources and capabilities required to achieve them?
I will be very honest with my answer and that is right now I seriously don’t know how I am going to expand my business in future. However, I am positive about making my brand unique and my focus will be offering the appetizers fresh and prepared with love.
Question 5:
In Terrace, the farmers market is only open for a certain time on Saturdays. Will you sell your products only on Saturdays?
In the beginning, I am going to sell my product in farmers market only, after few months sale I will provide my product to the customers on a daily basis. The reason of doing this is I am an international student and directly taking this huge step will cost me everything. That’s why I am taking it accordingly.